SARF

Branding & Social Media

Project Description

The rebranding aimed to revitalize the brand, infusing it with a modern, bold identity.

The Saudi Rugby project is dedicated to expanding the presence and understanding of rugby throughout the country, particularly in educational institutions.

Central to this transformation was the strategic use of colors, with a focus on a dark green and black palette, creating a distinctive visual identity. Graphic elements were strategically applied, incorporating adhesive lines for flexible and dynamic compositions.

The photography aspect prioritized bold and dramatic storytelling, employing graded and contrasted photos. Maintaining consistency in this unique style of photography and retouching was crucial for Saudi Rugby, often capturing candid moments or carefully curated poses to authentically represent the sport and its enthusiasts.